advertising: discover the open art of engagement
OPEN appreciates that it is in the nature of the advertising medium to be forever changing, from the character of campaigns to the channels of delivery. But few other sectors have experienced such a fundamental transition in the past ten years than advertising. Many pundits have declared the death of old media as effective advertising delivery systems (print newspaper and magazine ad strategies, promotional mail flyers and inserts, television and cable video ad placements, AM/FM radio commercials, as well as promotional sign displays and billboards) only to be proven wrong time and time again. The industry is indeed changing and through change there must always be casualties. And advertising is no different. OPEN Communication’s smart strategic planning works in combination with its industry leading creative capabilities to identify and employ the best mediums available to engage audiences and deliver key messages and experiences, regardless of how 'old' or 'new' the approach may seem.
Results are the endgame. Real, tangible and measurable results for the client.
Our advertising proficiencies include:
- Special Event