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Ruminations from open’s internal braintrust

Expertise is organic. It must be constantly nurtured if it is to grow and flourish. This is one of the fundamental pillars of OPEN’s internal culture.

Marvin Chaulk, Vice-President, Senior Consultant
OPEN Communications


the opinions and musings behind the expertise

Blog Author: Wayne Wheeler

Let’s Not Get Too Comfortable

Wayne Wheeler

Posted: May 30, 2014

Ever since I was a young boy (believe me that was not yesterday), I always wanted to learn to fly. About a year ago, I decided the time had come to stop thinking about it and actually do it.

I’m currently in the process of obtaining my private pilot’s licence. It turns out that learning to fly is even more challenging to do than I first imagined. First, the ground school component consists of a lot of material to absorb with many aspects requiring extensive memorization (not a strong suit of mine). Then there is the in-fight training that includes learning maneuvers (or more accurately, to learn how to get out of maneuvers if you ever accidentally find yourself in them such as stalls, spins and spiral dives). Don’t get me wrong. I am loving every moment of it but it has certainly moved me outside my comfort zone. However, at the end of the process when I have my ’wings’, it will be worth all the effort.

And that brings me to the topic of this blog. I recently seen on a LinkedIn posting “Nothing great was every achieved by remaining in your comfort zone.” That got me thinking. We are all ’victims‘ from time to time of our approach to life and our work in tried, tested and true ways.

Business managers and owners often want to increase revenue but perish the thought of changing their approach to their marketing (“But…But we’ve always positioned ourselves this way!”) Being bold enough to get out of a comfort zone and challenge the old ways of doing things with new ideas can be…well…uncomfortable. But when you do summon the courage, the rewards can be wonderful (and profitable!). It will make you wonder why you did not do it sooner.

Think about your business. When was the last time you shook things up,when you dared to consider even the most modest change to how you market and promote your organization/services/products? Maybe it’s time for you to bring your business to new heights and “Slip the surly bonds of earth to touch the face of God” or at the very least consider reviewing your 5 year-old branding strategy. Maybe it’s time for you to reap the rewards of getting a little uncomfortable.